Industry: Marketing and Advertising

Additional Information

Nicholas Utton is the Chief Marketing Officer for ETrade, a company whose marketing and advertising campaigns have recently been highlighted by their innovation and currency. In 2007, Mr. Utton led ETrade into an advertising trial with Google's television advertising partnership with EchoStar, and E*Trade also participated in Google's newspaper ad test. Nicholas Utton stressed in a ZDNet article the importance of real-time reporting, a characteristic of Google's advertising partnerships. "Real-time reporting," said Nicholas Utton in April of 2007, "is something the industry needs and wants. Hopefully, this accelerates a move to total digitization."

Nick Utton's marketing leadership with ETrade isn't limited to online advertising, but Utton believes that taking ETrade's advertising campaign in a digital direction is vital to its success as a company. Often heard referring to New York-based ETrade as GTrade, Nick Utton is not one to underestimate the importance of Google-related spending.

Mr. Utton was quoted in a 2007 Silicon Alley Insider article, as saying "[Three years ago] ETrade spent their last dollars online...[Today] our first dollars go online...and we're not even close to the top of our spend." Nick Utton's online spending isn't limited to search, however. Keyword advertising, YouTube campaigns, and Google's advertising tests are all part of ETrade and Nick Utton's marketing strategy.

Nick Utton's business background began with a Bachelor of Commerce degree in business administration and marketing form the University of Natal in Pietermaritzburg, South Africa. Utton later received a graduate degree from the University of South Africa. Nick Utton's academic life didn't end with his graduation, however. For three years, Nick Utton remained employed by the University of Pretoria and Damelin Management School as a part-time lecturer for marketing and business management courses.

Nicholas Utton's professional resume runs the gamut of high profile, international companies. Utton has served senior positions at such companies as Revlon International, MasterCard International, JP Morgan Chase, and E*Trade. In his free time, Nick Utton is an active player of squash, tennis, and golf. Nicholas Utton is also a sailor, snow skier, scuba diver and runner (Utton has completed three New York Marathons.) Nick Utton is an active coach for youth community sports.